Kea

Field intelligence for FMCG
Prepared for
[Agency name]
New Zealand
A coverage layer for your field team.
On-demand shelf recon that fills the gaps between your reps' visits — verified, photo-evidenced, and delivered into a console you control.
The gap

Your field team is your edge — the relationships, the negotiation, the planogram execution that wins shelf space. But reps can only be in so many places. Key stores get a weekly call at best; the long tail and outer regions, far less. Between those visits you're blind to out-of-stocks, dropped promo displays, and pricing slips — the exact moments that cost your brands sales and put your retailer KPIs at risk.

Where Kea fits

Kea is a network of vetted local shoppers who capture shelf data on demand — shelf photos, price checks, promo compliance, and empty-shelf alerts — at the stores your team can't reach every week. It isn't a replacement for your reps; it's reach between their visits, at a fraction of the cost of a store call, with every report verified on-site and backed by a photo.

How it works
01
Capture
Scouts pick any NZ supermarket and capture type — shelf photo, price, promo audit, stock or low shelf.
02
Verify
Every submission is photo-evidenced. Surge pricing pulls scouts to your priority gaps.
03
Review
Reports land in your console. Approve, reject, export. A live coverage map shows fresh vs stale vs gap at a glance.
What your team gets
Coverage in stores and regions reps can't justify visiting weekly
Real-time empty-shelf and compliance alerts, not week-old snapshots
Time-stamped photo evidence per store for your brand reporting
White-labelled — your brands never see Kea, only your insight
Pay per report or monthly — well under the cost of a field call
Frees your reps for the high-value negotiation and relationship work
Low-risk pilot

Nationwide. 30 days. No lock-in.

We'll stand up [number] stores across New Zealand for 30 days. Scouts capture on demand at those stores, we deliver verified reports, and we measure coverage lift and cost-per-store against a rep visit. If it doesn't pay for itself, you walk away — no obligation.